upscale >> ˈʌpskeɪl
Definition: [adjective] relatively expensive and designed to appeal to affluent consumers; upmarket.
Example: Hawaii's upscale boutique hotels
Definition: [adverb] towards the more expensive or affluent sector of the market.
Example: once known as the low-cost cousin of beef, fish has moved upscale
Definition: [verb] increase the size or improve the quality of.
Example: he needs to extra funds to upscale the business
Definition: [verb] convert (an image or video) so that it displays correctly in a higher resolution format.
Example: your HDTV will automatically upscale the content you watch