potential >> /pəˈtɛn(t)ʃəl/
Definition: [noun] Latent qualities or abilities that may be developed and lead to future success or usefulness.
Example: a young broadcaster with great potential
Definition: [noun] The quantity determining the energy of mass in a gravitational field or of charge in an electric field.
Example: a change in gravitational potential
Definition: [adjective] Having or showing the capacity to become or develop into something in the future.
Example: a two-pronged campaign to woo potential customers