niche >> niːʃ
Definition: [noun] a comfortable or suitable position in life or employment.
Example: he is now a partner at a leading law firm and feels he has found his niche
Definition: [noun] a specialized segment of the market for a particular kind of product or service.
Example: he believes he has found a niche in the market
Definition: [noun] a shallow recess, especially one in a wall to display a statue or other ornament.
Example: each niche held a shepherdess in Dresden china
Definition: [adjective] denoting products, services, or interests that appeal to a small, specialized section of the population.
Example: other companies in this space had to adapt to being niche players
Definition: [verb] place (something) in a niche or recess.
Example: these elements were niched within the shadowy reaches