moral >> /ˈmɔrəl/
Definition: [noun] A lesson, especially one concerning what is right or prudent, that can be derived from a story, a piece of information, or an experience.
Example: the moral of this story was that one must see the beauty in what one has
Definition: [noun] A person's standards of behavior or beliefs concerning what is and is not acceptable for them to do.
Example: the corruption of public morals
Definition: [adjective] Concerned with the principles of right and wrong behavior and the goodness or badness of human character.
Example: the moral dimensions of medical intervention
Definition: [adjective] Holding or manifesting high principles for proper conduct.
Example: he prides himself on being a highly moral and ethical person