gimmicks >> ˈɡɪmɪk
Definition: [noun] a trick or device intended to attract attention, publicity, or trade.
Example: it is not so much a programme to improve services as a gimmick to gain votes
Definition: [noun] a night out with friends.
Example: I had just come from a gimmick that lasted until the early hours of the following day
Definition: [verb] alter or augment with an extra device or feature.
Example: it was using software that had been specially gimmicked to allow for easier surveillance